Public Policy and Administration Review

Using Social Media to Connect with University Constituents During a Campus Crisis
Britt J. Davis

Abstract
College or university crisis situations can come at any moment. Sometimes, such as with a weather related emergency, there is time to plan and take precautions. Other situations, such as campus shootings, can come without warning. With over 4,400 colleges and universities in the U.S. serving 20 million students, emergency situations are inevitable. North Carolina colleges and universities have managed many emergency situations in recent years. Various communications media, including email, web updates, and social media played a significant role in the provision ofofficial communicationsto constituents. This study examines the actual and potential use of social media and other communications methods among North Carolina’s institutions of higher education during emergency situations. The study examines how communications professionals at 16 public and 35 private institutions use and perceive various communication methods, including social media, during crisis situations. Study findings are highly relevant to public and private sector administrators. This study is also significant because it enhances an understanding of the use of social media among colleges and universities during crisis situations.

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